Managing International Business Essay Question

by Grammarholic Author
 Assessment Coursework
Module Title: Managing International Business
Module Code: MOD003497
Assessed Learning Outcomes
  1. Knowledge and understanding of the key issues in international business activity in the context of contemporary globalisation.
  2.  Capacity to evaluate and select an appropriate national marketplace in terms of political, economic, cultural, ethical and legal frameworks.
  3. Knowledge and understanding of multinational enterprises’ responses to external influences and possible modes of entry into new markets.
  4. Capacity to critically assess the activities of a given multinational enterprise in terms of its business interests.
ASSESSMENT CRITERIA
  • Knowledge and understanding of the key issues in international business activity in the context of contemporary globalisation.
  • Capacity to evaluate and select an appropriate national marketplace in terms of political, economic, cultural, ethical and legal frameworks.
  • Knowledge and understanding of multinational enterprises’ responses to external influences and possible modes of entry into new markets.
  • Capacity to critically assess the activities of a given multinational enterprise in terms of its business interests.

 

Essay Question

Vmoto is looking to expand into new markets. This assessment aims to contribute towards the company’s internationalisation strategy.

PART ONE: NATIONAL ENVIRONMENTAL ANALYSIS [1000 words]

Select a new national market for the company to enter and carry out a STEPE analysis of the country’s macro environment:

- Social

- Technical

- Economic

- Political

- Ecological

Notes

- Vmoto already has large operational facilities in China and Netherlands, as well as an advanced, growing network of more than 20 international distributors.

- For the purposes of this task, students must avoid all national markets wherein Vmoto already enjoys distribution deals.

- An up-to-date list can be viewed here: http://www.vmoto.com/supersoco/Distributors?mid=1

PART TWO: ESSAY [2000 words]

Vmoto should seek to enter my chosen market by way of a cooperative entry mode (such as joint venture, licensing or franchising), rather than via whollyowned subsidiary. Discuss.

CASE STUDY: VMOTO

Vmoto delivers international growth with its ‘green’ twowheel electric vehicles

The company achieved a 35% increase in international sales revenue to $19.2 million during the 2018 financial year.

https://www.proactiveinvestors.co.uk/companies/news/215653/vmoto-deliversinternational-growth-with-its-green-two-wheel-electric-vehicles-215653.html

Vmoto was represented at major international shows during 2018.

Vmoto Ltd (ASX:VMT) is beginning to deliver on its strategy of becoming a global leader in the manufacture, sales and marketing of ‘green’ two-wheel electric vehicles (EVs).

The success of this strategy, incorporating the sale of higher value and higher margin EVs into international markets, has been revealed in the company’s 2018 financial results.

Total revenue in the 12 months increased to $19.6 million, an increase of up 30% on the $15.1 million achieved in the 2017 financial year.

 

References:

Hill, C. and Hult, T., 2019. International Business: Competing in the Global Marketplace (12th ed.). NY: McGraw Hill Education.

Agarwal, S. and Ramaswami, S. 1992. ‘Choice of foreign market entry mode: impact of ownership, location and internalization factors’. Journal of International Business Studies. 33(1): 517-551.

Brouthers, K. D. 2002. ‘Institutional, Cultural and Transaction Cost Influences on Entry Mode Choice and Performance’. Journal of International Business Studies. 33(2): 203- 221.

Drogendijk, R., and Slangen, A. 2006. ‘Hofstede, Schwartz, or managerial perceptions? The effects of different cultural distance measures on establishment mode choices by multinational enterprises’. International Business Review. 15(4): 361–380.

Kogut, B., 1985. ‘Designing Global Strategies: Comparative and Competitive Value Added Chains’. Sloan Management Review. 26(4): 15- 28

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