Essay Questions

  • Principles and Practices of Marketing Essay Question

    Essay Question for Principles and Practices of Marketing for module code MOD003507.

    Module Descriptor:

    To understand thoroughly the process of Marketing and how it fits into an organization's overall management and planning process. The emphasis will be on the role that marketing can play in implementing and controlling the marketing planning process at both a domestic and international level. Alternative approaches in the use of the marketing mix will be discussed, analysed and evaluated looking at both the short and long-term organisation and market demands.