Entrepreneurship and Innovation Management Essay Question

Entrepreneurship and Innovation Management Essay Questions

Task 1 Use relevant organisational and market data to identify and discuss two entrepreneurial/innovation opportunities currently adopted by a case study organisation or relevant to its future competitiveness.

Task 2 Formulate and justify a theoretical tool to evaluate the entrepreneurial/innovation opportunities identified in Task 1.

Task 3 Apply the ‘theoretical evaluation tool’ formulated in Task 2 to evaluate the entrepreneurial/innovation opportunities and recommend one way the senior management can further take advantage of identified opportunities to enhance the future competitiveness of your case study organisation.

Select a FTSE listed company, (https://www.londonstockexchange.com/indices/ftse250/constituents/table) ; or a large a not-for-profit, public sector, governmental, nongovernmental or international organisation.

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