Managing International Business Essay Question
|Module Title:||Managing International Business|
|Assessed Learning Outcomes||
Vmoto is looking to expand into new markets. This assessment aims to contribute towards the company’s internationalisation strategy.
PART ONE: NATIONAL ENVIRONMENTAL ANALYSIS [1000 words]
Select a new national market for the company to enter and carry out a STEPE analysis of the country’s macro environment:
- Vmoto already has large operational facilities in China and Netherlands, as well as an advanced, growing network of more than 20 international distributors.
- For the purposes of this task, students must avoid all national markets wherein Vmoto already enjoys distribution deals.
- An up-to-date list can be viewed here: http://www.vmoto.com/supersoco/Distributors?mid=1
PART TWO: ESSAY [2000 words]
Vmoto should seek to enter my chosen market by way of a cooperative entry mode (such as joint venture, licensing or franchising), rather than via whollyowned subsidiary. Discuss.
CASE STUDY: VMOTO
Vmoto delivers international growth with its ‘green’ twowheel electric vehicles
The company achieved a 35% increase in international sales revenue to $19.2 million during the 2018 financial year.
Vmoto was represented at major international shows during 2018.
Vmoto Ltd (ASX:VMT) is beginning to deliver on its strategy of becoming a global leader in the manufacture, sales and marketing of ‘green’ two-wheel electric vehicles (EVs).
The success of this strategy, incorporating the sale of higher value and higher margin EVs into international markets, has been revealed in the company’s 2018 financial results.
Total revenue in the 12 months increased to $19.6 million, an increase of up 30% on the $15.1 million achieved in the 2017 financial year.
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