Keyword Research for Job Applications: Boosting Your CV's Visibility

In today's digital age, just having a polished CV isn't enough. With the majority of large companies using Applicant Tracking Systems (ATS) to filter CV's, understanding keyword research and optimization is essential.

Why Keyword Research Matters for Job Applications:

  • Beating the ATS: These systems scan CV's for specific keywords relevant to the job description. Including these keywords increases the chances your resume will pass the initial screening.

  • Highlighting Relevant Skills: Tailoring your CV with the right keywords ensures that you highlight the most relevant skills and experiences to potential employers.

"Consider your CV as a webpage. Just as SEO techniques drive traffic to a website, the right keywords can drive recruiters to your resume."

Steps to Conduct Keyword Research for Your CV:

  1. Analyze the Job Description: Begin by extracting keywords from the job posting. Look for specific skills, qualifications, or software knowledge the employer mentions.

  2. Use Online Tools: Tools like Jobscan can compare your CV against the job description and suggest keyword improvements.

  3. Research the Company: Understand the company's values, culture, and mission. Sometimes integrating these aspects into your CV can make you stand out.

  4. Industry-Specific Keywords: If you're applying for a role in a specialized field, be sure to include industry-specific terms and jargons.

Avoid Keyword Stuffing:

While it's crucial to incorporate relevant keywords, don't overdo it. Your CV should read naturally, and the context of each keyword should make sense.


Keyword optimization is a powerful tool in your job application arsenal. With careful research and strategic implementation, you can significantly boost your CV's visibility.

For further insights on preparing for interviews after your CV gets shortlisted, check out our article on Mastering Job Interviews: Proven Techniques and Common Mistakes

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